The New Professional First Impression is Virtual:
Work It! Helps Job-Seeking Women Perfect Their Online Image

PHILADELPHIA – For 19 years, Career Wardrobe has been helping women make a good first impression at job interviews. But with the changing job market, your first impression today could be your social media profile.

Social media sites like Facebook and LinkedIn provide a new opportunity for individuals to help or hurt their professional image. Work It! is an event dedicated to helping unemployed women create a professional image in person and online.

On Mon., Nov. 3, up to 30 participants will receive a professional outfit and makeover, 1:1 networking instruction, a professional headshot, and assistance in creating or updating a LinkedIn profile. At the conclusion of the day, participating women will join Career Wardrobe board members and volunteers for a networking event to show off their newly developed skills.

Special guest speakers include life coach Carrie Spaulding and Donna Serdula, executive branding expert and author of LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile.

Any unemployed woman seeking assistance with her job search may apply online by October 10 at www.careerwardrobe.org/WorkIt.

With unemployment reaching record highs in recent years, demand for Career Wardrobe’s service has risen. Last year, more than 3,000 women struggling to enter or reenter the workforce after being downsized or unemployed turned to Career Wardrobe to help them move forward with not only clothing, but the skills necessary to find meaningful employment.

Career Wardrobe’s mission is to empower women in transition by providing programs which inspire the confidence necessary to achieve self-sufficiency and pursue a productive career. They do this by providing professional work attire, educational programs, and networking tools and opportunities. Since 1995, Career Wardrobe has assisted more than 80,000 women in the Philadelphia Region.

For more information or to learn about volunteer opportunities at this event, please call (215) 568-6693 or visit www.careerwardrobe.org.

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